What is Caretta Research?
At Caretta Research, we understand the shifts that the sports rights and tech market is experiencing, setting the industry benchmark with data backed by research. We're dedicated to helping buyers and suppliers navigate new and existing markets, providing them with accurate data and focused insights to make great decisions.
Through Caretta Portal and Caretta Consulting, we use our decades of industry experience, data and insights to help technology vendors
Know the market | Market sizing, forecasting, market share, TAM/SAM/SOM, competitor analysis, news updates
Perfect positioning | Go-to-market strategy, product positioning and strategy, pricing, buyer cohorts and needs
Drive more sales | Thought-leadership content, white papers, account planning, sales battlecards, leads and prospects
And we help technology buyers
Buy the right technlogy | Support for benchmarking, shortlisting, procurement, vendor evaluation and implementationTrendspotting: Sports content and distribution in 2026 and beyond
Request the deck from FutureSPORT 2025
Gain insights into the sports rights and tech landscape:
⇒ Revenue growth is shifting to streaming, but this is not enough to save traditional broadcasters
⇒ Premium live sports rights are moving to streaming, challenging the traditional broadcaster's last stronghold
⇒ Tech investment must focus on driving fan engagement and protecting the overall user experience
Complete the form below to request the deck and we'll email you a copy.



