What is Caretta Research?
At Caretta Research, we understand the shifts that the ad tech market is experiencing, setting the industry benchmark with data backed by research. We're dedicated to helping buyers and suppliers navigate new and existing markets, providing them with accurate data and focused insights to make great decisions.
Through Caretta Portal and Caretta Consulting, we use our decades of industry experience, data and insights to help technology vendors
Know the market | Market sizing, forecasting, market share, TAM/SAM/SOM, competitor analysis, news updates
Perfect positioning | Go-to-market strategy, product positioning and strategy, pricing, buyer cohorts and needs
Drive more sales | Thought-leadership content, white papers, account planning, sales battlecards, leads and prospects
And we help technology buyers
Buy the right technlogy | Support for benchmarking, shortlisting, procurement, vendor evaluation and implementationThe broadcaster's YouTube dilemma
Request the deck from The Future of TV Advertising Global 2025
Gain insights into the strategic dilemma broadcasters face when integrating YouTube into their digital distribution mix:
⇒ Market dynamics: New pressures arising from CTV platform monetisation.
⇒ Strategic spectrum: Reviewing the full range of options, from using YouTube as a primary platform to a promotional funnel.
⇒ Tech stack imperative: The infrastructure required for building competitive proprietary operations.
⇒ Performance budgets: Technical demands for capturing high-value performance advertising, especially with the rise of commerce media.
⇒ Industry implications: What these decisions mean for all players, from public service broadcasters to ad tech vendors.
Complete the form below to request the deck and we'll email you a copy.
Media tech leaders rely on Caretta Portal to guide their business strategy, create new partnerships, and spot investment opportunities.
Request a free demo and experience Caretta Portal for yourself
