Skip to content
caretta_research_positive_noborder_white-1

What is Caretta Research?

At Caretta Research, we understand the shifts that the ad tech market is experiencing, setting the industry benchmark with data backed by research. We're dedicated to helping  buyers and suppliers navigate new and existing markets, providing them with accurate data and focused insights to make great decisions.

Through Caretta Portal and Caretta Consulting, we use our decades of industry experience, data and insights to help technology vendors

Know the market | Market sizing, forecasting, market share, TAM/SAM/SOM, competitor analysis, news updates
Perfect positioning | Go-to-market strategy, product positioning and strategy, pricing, buyer cohorts and needs
Drive more sales | Thought-leadership content, white papers, account planning, sales battlecards, leads and prospects

And we help technology buyers 

Buy the right technlogy | Support for benchmarking, shortlisting, procurement, vendor evaluation and implementation

A converging ecosystem: how digital signage, retail media and programmatic are fueling the DOOH growth

Request the deck from DMEXCO 2025

Gain insights into the DOOH landscape: 

⇒ How the proliferation of screens is creating monetisable inventory for DOOH.

⇒ The transformation of in-store screens into a key component of omnichannel advertising.

⇒ Making DOOH a more efficient, flexible and scalable channel through increased accessibility.

Complete the form below to request the deck and we'll email you a copy.

Media tech leaders rely on Caretta Portal to guide their business strategy, create new partnerships, and spot investment opportunities.

Request a free demo and experience Caretta Portal for yourself

competitive landscaping
market growth