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What is Caretta Research?

At Caretta Research, we understand the shifts that the media tech market is experiencing, setting the industry benchmark with data backed by research. We're dedicated to helping  buyers and suppliers navigate new and existing markets, providing them with accurate data and focused insights to make great decisions.

Through Caretta Portal and Caretta Consulting, we use our decades of industry experience, data and insights to help technology vendors

Know the market | Market sizing, forecasting, market share, TAM/SAM/SOM, competitor analysis, news updates
Perfect positioning | Go-to-market strategy, product positioning and strategy, pricing, buyer cohorts and needs
Drive more sales | Thought-leadership content, white papers, account planning, sales battlecards, leads and prospects

And we help technology buyers 

Buy the right technlogy | Support for benchmarking, shortlisting, procurement, vendor evaluation and implementation

Technology investment priorities for TV, 2026-2028

Request the deck from Connected TV World Summit 2026

Gain insights into the media tech landscape: 

⇒ Content production (particularly in live) is driving investment

⇒ Streaming is becoming an expensive luxury

⇒ Software, not cloud, is the critical transformation

Complete the form below to request the deck and we'll email you a copy.

Specialist tech vendors and buyers rely on Caretta Portal to guide their business strategy, create new partnerships, and spot investment opportunities.

Request a free demo and experience Caretta Portal for yourself

competitive landscaping
market growth