---
title: Winning at CTV advertising | Caretta Research
description: Request the deck from the Connected TV World Summit 2026.
---

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# **What is Caretta Research?**

At [Caretta Research](https://www.carettaresearch.com/), we understand the shifts that the media tech market is experiencing, setting the industry benchmark with data backed by research. We're dedicated to helping  buyers and suppliers navigate new and existing markets, providing them with accurate data and focused insights to make great decisions.

Through Caretta Portal and Caretta Consulting, we use our decades of industry experience, data and insights to help technology vendors

**Know the market** | Market sizing, forecasting, market share, TAM/SAM/SOM, competitor analysis, news updates  
**Perfect positioning** | Go-to-market strategy, product positioning and strategy, pricing, buyer cohorts and needs  
**Drive more sales** | Thought-leadership content, white papers, account planning, sales battlecards, leads and prospects

And we help technology buyers 

**Buy the right technlogy** | Support for benchmarking, shortlisting, procurement, vendor evaluation and implementation

# Winning at CTV advertising - How ad-supported TV providers can create new revenues

## Request the deck from Connected TV Summit 2026

Gain insights into the ad and media tech landscape: 

⇒ CTV is a maturing market, with all the issues that brings

⇒ Retail media is the great opportunity for CTV

⇒ CTV isn’t a silver bullet for the ad industry - advertising is zero sum

Complete the form below to request the deck and we'll email you a copy.

### Specialist tech vendors and buyers rely on Caretta Portal to guide their business strategy, create new partnerships, and spot investment opportunities.

#### Request a free demo and experience Caretta Portal for yourself

[Request a Caretta Portal demo](https://www.carettaresearch.com/forms/portal-data-expert-demo)

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